Since Facebook launched its self-serve ad platform in 2007, it has become the most popular digital advertising platform after Google Ads.
Year after year, the ad spend on Facebook has increased. There are businesses which couldnâ€™t have been built without Facebook Ads. Almost all industries rely on Facebook and Instagram to acquire customers.
Itâ€™s increasingly becoming part of marketing courses and marketers are expected to know how it works.
If youâ€™re an entrepreneur, knowing how Facebook Ads work can help you run campaigns for your first client acquisition. Or if you’re hiring an agency for Facebook ads, you will be understand what they are actually doing.
Here are Facebook Ads courses that will help you get started with the advertising platform as an entrepreneur or a marketing enthusiast.
Straight from HubSpot Academy, this Facebook Ads course is designed, as the name suggests. â€œto build great ads and audiences.â€ This kind of make the course advanced for beginners.
The course assumes that you know how the Facebook Ads platform work.
- 3 lessons
- 15 videos
- 2 quizzes
- 1 hr 24 minutes completion time
One of the best value propositions of this course is the dollar-a-day Facebook Ads strategy. This makes the course even more valuable for you because you can test this strategy with minimal ad budget.
2. Facebook Blueprint by Facebook
Many people in the industry donâ€™t recommend this course openly. And itâ€™s based on the myth that it only talks about using the Facebook Ads tool.
My personal opinion is that this is the best place to start learning Facebook Ads if youâ€™re a beginner. This will help you gear up for using the Facebook Ads features.
Facebook Blueprint offers a series of short courses. Even though the videos are short, the repository of courses are comprehensive and covers all aspects.
Here are the Facebook Ads courses available in Facebook Blueprint:
- The essential guide to Facebook ads
- How to advertise on Instagram
- How to create an ad on Facebook
- The essential guide to finding visuals for your ads
- How to select the right ad objective for your business
- How to find your customers on Facebook
- How to edit and improve your Facebook ads
- How to get started with Facebook Ads Manager
You can choose any one to start with based on your preference. After completing this course, you can also try for Facebook Blueprint Certification which will be a great value addition to your performance marketing career.
3. Evergreen Campaigns: Masterclass by Jon Loomer
Jon Loomer is one of the most popular names when it comes to Facebook advertising. He offers one-on-one Facebook strategy session, tutorials, free webinars, and online training courses.
Evergreen Campaigns is one of them.
Itâ€™s available for users who sign up for Jon Loomerâ€™s Power Hitters Club – Elite at $147 per month.
This course is designed to tackle one of the most common problems with Facebook ads: drop in performance after a certain period of time. This course aims at overcoming that.
4. Advertising on Facebook on LinkedIn Learning
This course is offered by Megan Adams, currently owner of Mountain Hub Coworking. Megan gives an easy and quick look into how Facebook Ads work. If youâ€™re new to Facebook Ads, a startup founder, or social media expert, this course can quickly initiate you with Facebook Ads.
- 5 lessons
- 23 videos
- 1 hour 37 minutes completion time
- Access on mobile and desktop
- Certification available upon completion
This short will take you through setting up a Facebook Ads account, finding and refining audience, choosing budget, setting up ads, and improving ad performance.
You will need LinkedIn Premium to access this course.
This course is for you if you are looking to become an expert in Facebook Ads. With 121,978 students enrolled and 19,152 ratings, this is one of the most popular courses on Udemy.
- 10.5 hours on-demand video
- 40 articles
- 28 downloadable resources
- Access on mobile and TV
- Certificate of Completion
This is also a great starting point because the instructor at the end shows you how you can start your own Facebook Ads agency. I personally like the section on ads reporting, driving insights from it, and optimization.
6. Certified Facebook Marketing Course by Digital Vidya
Digital Vidya brings Facebook Marketing course in collaboration with Facebook. That is, you receive a certificate of completion (after passing exams) jointly from Digital Vidya and Facebook.
You only get certification after youâ€™ve completed the course and passed an exam
- 45 minutes exam
- 30 questions
- 30 marks
- 75% attendance in live online sessions (3 out of 4)
Although itâ€™s more of an introductory course, it takes you through most of the Facebook Ads features.
One section I personally like is on Facebook Ads policies. This is extremely important if youâ€™re operating in industry where Facebook puts several content restrictions. For instance, healthcare, legal, finance, and real estate.
This course is available in sessions with seven instructors ready to help you.
- 14 hours of pre-recorded videos
- 20+ hours of quizzes, hands-on project, and case studies
- Instructor-led live sessions
- 24×7 lifetime discussion support
I know there is more to be covered here. Of course, there are many other courses. I chose a list for you that would cover almost everything from beginners to advanced course. If you need more, you can also try Facebook Ads Course by Kevin David and Simple Facebook Advertising Course by BitDegree.
If you feel there are more courses that should be added to the list, feel free to add it in the comments.